Cruelty-Free Beauty
At COVERGIRL, we believe beauty should never come at the expense of animal welfare. That’s why all COVERGIRL products are approved under the Cruelty Free International Approval Programme, the globally recognized cruelty-free assurance programme trusted by leading brands and millions of consumers worldwide.
Our Commitment
What It Means
The Cruelty Free International Approval Programme is one of the most rigorous, science-backed, and independently verified cruelty-free programmes in the world.
To achieve approval, brands must:
- Adhere to a fixed cut-off date policy for animal testing
- Investigate their entire supply chain down to ingredient manufacturer level
- Maintain robust supplier monitoring systems
- Participate in independent audits to ensure ongoing compliance
This means cruelty-free standards are verified across the full product journey, not just the finished product.
Why It Matters
COVERGIRL believes that beauty should be cruelty-free. We are proud to be part of the Cruelty Free International Approval Programme. All of our own brand cosmetic products are approved under the Cruelty Free International Approval Programme. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Cruelty Free International Approval Programme criteria. Our supplier monitoring system is also independently audited. For more information about the Cruelty Free International Approval Programme please visit http://www.crueltyfreeinternational.org
