Simply Ageless Makeup

Enjoy healthy, youthful-looking skin with Simply Ageless makeup for mature skin from COVERGIRL®. Our anti-aging makeup includes foundations with vitamin C and more.
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Ageless has never been more effortless. Simply Ageless makeup for mature skin from COVERGIRL® gives you anti-aging makeup to help you achieve the healthy, youthful-looking skin you love. From anti-aging primers to foundations with hyaluronic acid and vitamin C, find anti-aging makeup you can wear every day of the week. Set yourself up for ageless looks with COVERGIRL Simply Ageless Anti-Aging Primer, which hydrates and fights the signs of aging. Looking for a wrinkle-fighting foundation? Try COVERGIRL Liquid Foundation for mature skin, a foundation with vitamin C and hyaluronic acid that improves tone and moisturizes. Another favorite is COVERGIRL Simply Ageless Eye Lift Serum, a serum that combines makeup with skincare to help reduce the appearance of eye bags, wrinkles, and fine lines.

COVERGIRL® never tests on animals, and all of our Simply Ageless Makeup is cruelty free. That means that none of the COVERGIRL Simply Ageless products have been tested on animals—not by us and not by any of our suppliers, either. Ready to update your routine with the latest cruelty-free, age-defying makeup products? Shop the Simply Ageless collection today and get glowing!

FAQS
Q:What is the best foundation for women over 50?
A:None of our products have an age limit—anyone of any age is encouraged to use our full range of foundations! However, if you’re looking for an anti-aging foundation in particular, our Simply Ageless collection is a great place to start. Simply Ageless + Olay Liquid Foundation and Simply Ageless Instant Wrinkle Defying Foundation are a couple of our favorites when it comes to reducing the appearance of fine lines and wrinkles.
Q:How can I keep my foundation from settling into wrinkles?
A:First off, moisturize. Creating a well-hydrated base for your foundation is important to help prevent your makeup from settling into wrinkles and fine lines. Once you’ve applied your makeup, you can also try the damp sponge trick. Use a damp makeup sponge to gently apply pressure everywhere you’ve applied foundation to remove excess makeup and help create a natural look.
Q:Is liquid or powder foundation better for aging skin?
A:While there are benefits to both liquid and powder foundation, many experts recommend using a liquid foundation as it slides on more smoothly and avoids settling into fine lines and wrinkles. However, the choice is ultimately up to you!
Q:What is the best way to apply makeup on mature skin?
A:When it comes to applying makeup, the only rule we have here at COVERGIRL is to have fun. Just because you’re working with mature skin doesn’t mean you have to hold back on bold color and experimental makeup looks! If you’re concerned about the appearance of fine lines and wrinkles, create a solid base for the rest of your makeup look with an age-defying foundation and develop a top-notch skincare routine to make sure your skin is always moisturized.
Q:What is a simple anti-aging makeup routine?
A:Starting with moisturized skin, apply COVERGIRL Simply Ageless Primer to your entire face. Next, use a brush or sponge to apply a thin layer of COVERGIRL Simply Ageless Instant Wrinkle Defying Foundation. Conceal any blemishes with COVERGIRL Simply Ageless Instant Fix Concealer and set with a thin dusting of COVERGIRL Simply Ageless Instant Wrinkle Blurring Pressed Powder. Finish off your look with the eye and lip of your choice!
Q:How can I hide wrinkles using makeup?
A:Using a quality primer like our Simply Ageless Primer before applying foundation or concealer can help to hide wrinkles by filling in fine lines. Create a solid base using a hydrating foundation like our Simply Ageless Instant Wrinkle Defying Foundation. If you use powder, keeping it light is also key, as powder can settle into wrinkles and emphasize what you might be trying to conceal.
Q:What ingredients help support anti-aging?
A:When you’re looking at the ingredient lists of our Simply Ageless products, you’ll see a few key ingredients in common. Glycerin is key for moisturization and is included in every product in the collection. Hyaluronic acid and vitamin C are two ingredients that help refresh and even out skin tone for youthful, healthy-looking skin. Vitamin B3 (niacinamide) helps moisturize and brighten and vitamin B5 (panthenol) helps hydrate and smooth. Vitamins A and E, argan oil, and coconut oil are key ingredients for moisture and hydration.
Q:Does hyaluronic acid help fight the appearance of aging?
A:Hyaluronic acid helps hydrate and moisturize skin, which can decrease the appearance of fine lines and winkles for firm, youthful-looking skin.
Q:Does vitamin C have anti-aging properties?
A:Vitamin C is an anti-oxidant ingredient, which means it helps neutralize damaging free radicals that come from stressors like sun exposure. Vitamin C also helps support collagen production, which helps support healthy skin and prevent premature aging.
Q:Is vitamin E helpful for preventing the appearance of aging?
A:Like vitamin C, vitamin E is another antioxidant that fights free radicals and helps support healthy, youthful-looking skin.