ketty peery
COVERGIRL goes on the road with the North American leg of Katy Perry’s PRISMATIC WORLD TOUR—and gives you something to celebrate with swag and samples from Katy’s brand-new #instaGLAM collection.

IT’S BIG! IT’S COLORFUL! IT’S BEYOND GLAM!

We’re celebrating the launch of our #instaGLAM collection with giveaways during each and every stop of Katy’s Prismatic World Tour. KatyCats will have their own over-the-top photo ops right on the main concourse, where they can pose with blow-ups of Katy Perry, instaGLAM-orous birthday present props, and the larger-than-life, glammed-up cake inspired by Prism.

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GRAB SOME GLAM SWAG!

Head for the concourse and let the COVERGIRL kiosk capture an image of you in front of the #instaGLAM cake. Here’s what else you’ll get:

  • COVERGIRL/Prismatic diffraction glasses for the full Katy experience
  • Samples of Katy Perry’s new #instaGLAM collection for COVERGIRL
  • Coupons for more COVERGIRL #instaGLAM products
  • A print of your own COVERGIRL keepsake photo

CALLING ALL BIRTHDAY GIRLS!

If it’s really your birthday month, be sure to tell one of the COVERGIRL brand ambassadors—you could win a chance to go on stage with Katy!

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KATY ROARS ON TOUR!

Planning her 18-month Prismatic World Tour, Perry recruited designers from both the fashion world’s A-list and its avant-garde to collaborate on a set of stage costumes bigger, better, and more extravagant than ever before.

In addition to rising from a pyramid, riding a mechanical horse, and flying over the audience, Perry makes no less than nine major costume changes (plus half a dozen minor ones!) in the course of her spectacular 21-song set.

Each of the show’s six acts—Prismatic, Egyptian, Cat-oure, Acoustic, Throw Back, and Hyper Neon—has its own look, starting with a holographic, iridescent, glow-in-the-dark cheerleader skirt and halter top for Prismatic (complete with cheerleader ponytail with its own glow-in-the-dark hair extensions), then switching to a “Neo Cleo” bondage suit for the Egyptian sequence. During an acoustic interlude, Perry appears in an elegant cape and evening gown in hand-dyed silk tulle appliqued with butterflies—together with a rainbow wig with its own animated butterfly hair ornament. The show ends spectacularly, with Katy wearing the fabulous “Firework” ballgown.

“This is literally her vision come to life,” explains show choreographer Nick Florez, “She’s very hands on with the creation of every single detail.”

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