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Makeup 101: How to Apply Foundation

Practical tips like how to apply foundation, choosing the right shade and more.

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  1. If you can't try on the foundation you are interested in, hold it up next to your face (in sunlight if possible).
  2. Skin color changes with the seasons, so your foundation should change, too. For instance, do not wear the same foundation with a summer tan as you would in the winter.
  3. For the most professional application, use your fingertips or a triangle sponge to apply foundation. Natural sea sponges don't cover evenly - save them for your bath. Instead, try Sponge Wedges - the smooth surface strokes on evenly, the tapered edge blends make-up into tough to reach spots like corners between eye and nose.
  4. Use foundation on your eyelids even if you never wear shadow. It gives a bright, open look to the entire eye area.
  5. When you wear foundation on your entire face or need coverage at the jaw line, be sure to blend it into the edges of your face and down onto your neck, or else you will appear to have a mask on. Sponge Wedges offer a smooth surface for an even application.
  6. If you are using a liquid foundation, always shake the bottle vigorously before applying.
  7. Foundation color should be so perfectly matched to your skin tone that it seems to disappear into your skin. It should not be noticeable in any way. If it is, the shade is wrong.
  8. To smooth fine lines, normal to dry skin types should prime their skin by adding a light layer of moisturizer or CG Smoothers Tinted Moisturizer 10 minutes before applying make-up.

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