What’s the difference between matte and shimmer? Learn it here
Matte: Simple and sophisticated, matte shadows can define and enhance your natural eye color. Use a deep brown matte shadow in the crease of the eye to create a sculpted eye look that pops.
Shimmer: Shimmers reflect light and instantly brighten the eye. Select a neutral shade for a simple day look or pump up the nighttime drama with a brighter shimmering shade.