America's #1 long-wear lip color!* Our advanced formula, with resilient, brilliant coverage, color, and shine, gives you up to 16 hours of color that stays true, in just 2 easy, breezy steps. Outlast's long-lasting lip color has a moisturizing topcoat that helps lock in shine – no feathering, no bleeding.
* Nielsen FDD+ market volume sales share data 12 months ending 5/12/12
So upset I can not longer find outlast all day lipcolor timeless Ruby # 528.It is only lipstick I have used for many years and now I can not find it .
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I'm upset because I love Outlast and you discontinued my color 544. I'm unable to find another color thats close had to buy different brand
Very disappointed 528 has been dropped from your line. Faithfully wore for YEARS. No other colors compare. Even got friends hooked!